The dynamic impact of external environment on strategic response: a case of Cathay Pacific Airways Limited.
Chinese University of Hong Kong, 1997
Nachschlagewerk
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Zugriff:
by Chu Chong-Kit, George, To Kwong-Hiu, Bernard.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 89-91).
p.I
TABLE OF CONTENTS --- p.II
LIST OF ILLUSTRATIONS --- p.IV
LIST OF TABLES --- p.V
Chapter
Chapter I. --- INTRODUCTION --- p.1
Chapter II. --- LITERATURE REVIEW --- p.6
External and Industry Environments --- p.6
Strategic Actions and Response --- p.10
External Environment and Strategic Responses --- p.13
Summary --- p.15
Chapter III. --- CATHAY PACIFIC AIRWAYS AND AVIATION INDUSTRY --- p.19
Corporate Background --- p.19
The Global Aviation Industry --- p.21
The Hong Kong Aviation Industry --- p.23
Chapter IV. --- METHODOLOGY --- p.26
Performance Measurement --- p.27
Environmental Variations and Competitive Responses --- p.32
Chapter V. --- RESULTS --- p.34
Quantitative Analysis: Operational Performance --- p.34
Qualitative Analysis : Environmental Variations and Strategic Responses --- p.38
Legal and Political Environment --- p.38
Event One : Plan for New Airport at Chek Lap Kok --- p.39
Event Two : Delay of New Airport Opening --- p.40
Event Three : Political Uncertainty of 1997 --- p.40
Rivalry Intensity --- p.42
"Event One : Hong Kong Dragon Airlines (""Dragonair"")" --- p.42
Event Two : Virgin Atlantic Airways --- p.42
Event Three : Air Hong Kong --- p.43
Event Four: China National Aviation Corporation --- p.44
Industry Growth --- p.44
Event One : Slowdown of Global Aviation Industry --- p.44
Event Two : Worldwide Excess of Capacity and Continuation of Warfare --- p.45
Internal Factor Costs --- p.47
Chapter VI. --- DISCUSSION --- p.49
Chapter VII. --- CONCLUSION --- p.53
APPENDIX --- p.57
BIBLIOGRAPHY --- p.89
Titel: |
The dynamic impact of external environment on strategic response: a case of Cathay Pacific Airways Limited.
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Autor/in / Beteiligte Person: | Chu, Chong-Kit George. ; To, Kwong-Hiu Bernard. ; Chinese University of Hong Kong Graduate School. Division of Business Administration. |
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Veröffentlichung: | Chinese University of Hong Kong, 1997 |
Medientyp: | Nachschlagewerk |
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