Small business in the Hong Kong educational software market: a case study.
1999
Nachschlagewerk
Zugriff:
by Chan Kin-Leung, Fung Kit-Chu, Kitlen.
"Innovations, software for education 1998" (23 p.) inserted.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 52-53).
p.i
TABLE OF CONTENTS --- p.ii
Chapter
Chapter I --- INTRODUCTION --- p.1
Project Objectives --- p.1
Organisation of the Report --- p.2
Research Methodology --- p.2
Chapter II --- BACKGROUND OF THE EDUCATIONAL SOFTWARE MARKET --- p.4
Emergence of the Market --- p.4
Market Segments --- p.6
Size and Potential of the Market --- p.7
Market Players and Their Relationships --- p.8
Business Cycle --- p.12
Chapter III --- SMALL BUSINESS --- p.14
Definition --- p.14
Is Innovations a Small Business? --- p.15
Chapter IV --- "INNOVATIONS, THE SUBJECT COMPANY" --- p.16
History --- p.16
Operation --- p.16
Business Objectives --- p.17
Business to Date --- p.18
Chapter V --- COMPETITIVE ANALYSIS OF THE COMPANY --- p.20
SWOT Analysis --- p.20
Financial Analysis --- p.24
Chapter VI --- SURVEY RESULTS AND IMPLICATIONS --- p.26
Growth Rate of the Market --- p.27
Schools' Awareness of the Purchasing Channels --- p.28
Purchase Barriers --- p.29
Effectiveness of Marketing Activities --- p.29
Software Selection Criteria --- p.30
Schools' Spending Power --- p.31
Chapter VII --- RECOMMENDTAIONS --- p.32
Business Strategy --- p.32
Sales and Marketing Strategy --- p.36
Operational Strategy --- p.38
Implementation Plan --- p.39
Financial Forecast after Implementation Plan --- p.42
Chapter VIII --- CONCLUSION --- p.44
APPENDIX --- p.46
BIBLIOGRAPHY --- p.52
| Titel: |
Small business in the Hong Kong educational software market: a case study.
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|---|---|
| Autor/in / Beteiligte Person: | Chan, Kin-Leung. ; Fung, Kit-Chu Kitlen. ; Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Link: | |
| Veröffentlichung: | 1999 |
| Medientyp: | Nachschlagewerk |
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