How Retailing Cues Influence Shopping Perceptions and Behavior
In: The Routledge Companion to Consumer Behavior 2018; (2018) S. 291-303
Buch
Zugriff:
Titel: |
How Retailing Cues Influence Shopping Perceptions and Behavior
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Autor/in / Beteiligte Person: | Grewal, Dhruv ; Roggeveen, Anne L. ; Beitelspacher, Lauren S. |
Quelle: | The Routledge Companion to Consumer Behavior 2018; (2018) S. 291-303 |
Veröffentlichung: | 2018 |
Medientyp: | Buch |
ISBN: | 978-1-138-69516-0 (print) ; 978-1-315-52693-5 (print) ; 1-138-69516-5 (print) ; 1-315-52693-X (print) |
DOI: | 10.4324/9781315526935.ch19 |
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