UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users
In: User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services; (2020) S. 151-166
Online
E-Book
Zugriff:
Titel: |
UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users
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Autor/in / Beteiligte Person: | van de Sand, Felix ; Frison, Anna-Katharina ; Zotz, Pamela ; Riener, Andreas ; Holl, Katharina |
Quelle: | User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services; (2020) S. 151-166 |
Veröffentlichung: | 2020 |
Medientyp: | E-Book |
ISBN: | 978-3-030-29867-8 (print) ; 978-3-030-29868-5 (print) |
DOI: | 10.1007/978-3-030-29868-5_8 |
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