Exploring the Regional Value of Cultural Institutions in Sport – A Study of Molde Football Club (Norway)
In: in: Dorota Dobija (ed.): Uncertainty is a Great Opportunity. Proceedings of the European Academy of Management 15th Annual Meeting, Kozminski University, Warsaw (Poland), 2015
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Zugriff:
Cultural institutions in sport can be analysed whether and to what extent their different product offers affect the individual, corporate actors and/or the (regional) society. The so-called “use value” takes into account not only the benefits of attending a football match but also the benefits of having a football club in town. The “non-use value” on the contrary is reflecting the externalities of a football club and its matches to people who do not have any interest in the sport. We explored both values by conducting a case study of Molde Fotballklubb (MFK) in Norway, a football club looking back at a history of more than 100 years. The analysis is based on 29 semi-standardized interviews and a questionnaire with 574 respondents conducted in 2013. As an overall outcome MFK has a positive reputation, creates strong affiliation with the region and as some respondents emphasized, the club puts the city on the map.
| Titel: |
Exploring the Regional Value of Cultural Institutions in Sport – A Study of Molde Football Club (Norway)
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| Autor/in / Beteiligte Person: | Dolles, Harald ; Gammelsæter, Hallgeir ; Solenes, Oskar |
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| Zeitschrift: | in: Dorota Dobija (ed.): Uncertainty is a Great Opportunity. Proceedings of the European Academy of Management 15th Annual Meeting, Kozminski University, Warsaw (Poland), 2015 |
| Veröffentlichung: | 2015 |
| Medientyp: | unknown |
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