Investigation of Underlying Dimensions for MKIS Effectiveness
In: 2013; (2013)
Online
Elektronische Ressource
Zugriff:
The present study is an attempt to find out the effectiveness of the Marketing Information System in Indian Financial Service Sector. MKIS effectiveness depends on Co-ordination with implementation of organizational programs, Market share of Organization, Analysis & Forecast, Long term Strategies, Product Developing, MKIS Evaluation and Control and Training Needs
Titel: |
Investigation of Underlying Dimensions for MKIS Effectiveness
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Autor/in / Beteiligte Person: | Kumar, Dr. L. Kuladeep ; Katyayani, J. |
Quelle: | 2013; (2013) |
Veröffentlichung: | [S.l.]: SSRN, 2013 |
Medientyp: | Elektronische Ressource |
DOI: | 10.2139/ssrn.2239119 |
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