Media multiplexing behavior : implications for targeting and media planning
In: Marketing science, Jg. 32 (2013-03-01), Heft 2, S. 310-324
Online
academicJournal
Zugriff:
Titel: |
Media multiplexing behavior : implications for targeting and media planning
|
---|---|
Autor/in / Beteiligte Person: | Lin, Chen ; Venkataraman, Sriram ; Jap, Sandy D. |
Link: | |
Zeitschrift: | Marketing science, Jg. 32 (2013-03-01), Heft 2, S. 310-324 |
Veröffentlichung: | 2013 |
Medientyp: | academicJournal |
Sonstiges: |
|