CKM 2.0 : integrating Web 2.0 into customer knowledge management
In: Strategic customer relationship management in the age of social media : Hershey, PA, pg. 130-154. 2015
Buch
Zugriff:
Titel: |
CKM 2.0 : integrating Web 2.0 into customer knowledge management
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Autor/in / Beteiligte Person: | Najafloo, Fatemeh ; Rasouli, Hatef ; Shamizanjani, Mehdi |
Quelle: | Strategic customer relationship management in the age of social media : Hershey, PA, pg. 130-154. 2015 |
Veröffentlichung: | 2015 |
Medientyp: | Buch |
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