Do CMO incentives matter? : an empirical investigation of CMO compensation and its impact on firm performance
In: Management science, Jg. 63 (2017-06-01), Heft 6, S. 1993-2015
Online
academicJournal
Zugriff:
Titel: |
Do CMO incentives matter? : an empirical investigation of CMO compensation and its impact on firm performance
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Autor/in / Beteiligte Person: | Bansal, Naresh K. ; Joseph, Kissan ; Ma, Minghui ; Wintoki, M. Babajide |
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Zeitschrift: | Management science, Jg. 63 (2017-06-01), Heft 6, S. 1993-2015 |
Veröffentlichung: | 2017 |
Medientyp: | academicJournal |
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