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Sears Agrees to an FTC Order Banning Bait-and-Switch Tactics.
In: Salem Press Encyclopedia, 2023, S. 3
Online
Nachschlagewerk
Zugriff:
Bait-and-switch tactics are deceptive practices whereby shoppers are baited into visiting a retailer’s store through heavy advertising of low bargain prices. Once inside the store, however, shoppers find the retailer attempting to switch their focus to products other than the advertised bargains. The basis of this switch to other (higher-priced) products frequently rests on negative arguments about the advertised product (for example, that it is out of stock or would take a long time to be delivered) or positive arguments for nonadvertised products (for example, an item could be described as possessing superior features in comparison with the advertised item, or as being readily available for delivery). This retailing practice is a clear deception because retailers not only fail to deliver on beguiling offers advertised to consumers but also compound the problem with aggressive attempts to sell products that cost more than the advertised products. Shoppers motivated to visit a store to purchase advertised bargains may be vulnerable to retailer manipulation to make them spend more than they had intended because they are likely to be committed to making a purchase during that visit.
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Sears Agrees to an FTC Order Banning Bait-and-Switch Tactics.
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Autor/in / Beteiligte Person: | Balasubramanian, Siva |
Zeitschrift: | Salem Press Encyclopedia, 2023, S. 3 |
Veröffentlichung: | 2023 |
Medientyp: | Nachschlagewerk |
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