CIM 1 Marketing Essentials 2012 : Study Text
2012
Online
E-Book
Zugriff:
The Marketing Essentials Study Text is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. It covers key theories and practices of marketing as an exchange process and a business function and as means of creating customer value. The Marketing Essentials Study Text presents information in manageable, bite-sized portions and includes worked examples, theory, The Real World case studies, discussion topics and tips on assignment best practice to help establish you as a dynamic, modern-day marketer.
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CIM 1 Marketing Essentials 2012 : Study Text
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Autor/in / Beteiligte Person: | Media, BPP Learning |
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Veröffentlichung: | 2012 |
Medientyp: | E-Book |
ISBN: | 978-1-4453-9141-0 (print) ; 978-1-4453-7614-1 (electronic) |
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