CIM 2 Assessing the Marketing Environment 2012 : Study Text
2012
Online
E-Book
Zugriff:
The Assessing the Marketing Environment Study Text is a comprehensive, interactive, easy-to-follow structured approach to the CIM syllabus. It covers the nature and scope of internal and external marketing environments, the impact of international and global marketing and gives an overview of the marketing environment within the confines of the PESTEL model. The Assessing the Marketing Environment Study Text presents information in manageable, bite-sized portions and includes worked examples, theory, The Real World case studies, discussion topics and tips on assignment best practice to help establish you as a dynamic, modern-day marketer.
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CIM 2 Assessing the Marketing Environment 2012 : Study Text
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Autor/in / Beteiligte Person: | Media, BPP Learning |
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Veröffentlichung: | 2012 |
Medientyp: | E-Book |
ISBN: | 978-1-4453-9142-7 (print) ; 978-1-4453-7615-8 (electronic) |
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