CIM Professional Diploma
2012
Online
E-Book
Zugriff:
The Managing Marketing Study Text is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. Its aim is to develop the marketer as a manager and to increase the understanding and knowledge required to develop and manage an organisation's marketing infrastructure, talent, capability and capacity. The Managing Marketing Study Text presents information in manageable, bite-sized portions and includes worked examples, theory, The Real World case studies, discussion topics and tips on assignment best practice to help establish you as a dynamic, modern-day marketer.
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CIM Professional Diploma
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Autor/in / Beteiligte Person: | Media, BPP Learning |
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Veröffentlichung: | 2012 |
Medientyp: | E-Book |
ISBN: | 978-1-4453-9147-2 (print) ; 978-1-4453-7620-2 (electronic) |
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