The relationship between brand loyalty, store loyalty and performance in the retail food sector: a causal analytical analysis using the example of premium store brands
Hagen, 2006
Monographie, Gedruckte Ressource
- 37 S. : Ill., graph. Darst.
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Titel: |
The relationship between brand loyalty, store loyalty and performance in the retail food sector: a causal analytical analysis using the example of premium store brands
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Verantwortlichkeitsangabe: | R. Olbrich ; T. Windbergs |
Autor/in / Beteiligte Person: | Olbrich, Rainer (1963-) ; Windbergs, Thomas (1975-) |
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Veröffentlichung: | Hagen, 2006 |
Medientyp: | Monographie |
Datenträgertyp: | Gedruckte Ressource |
Umfang: | 37 S. : Ill., graph. Darst. |
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